TICINO TURISMO
TICINO X PANTONE
The “Colori del Ticino” were created together with the Pantone Color Institute. In a multi-stage campaign, fans and friends of Ticino were taken on a visually stunning and colorful journey. The focus of the campaign: 5 spring and 5 autumn colors that are only available in Ticino.
The highlight: The exact color definition was carried out by artificial intelligence by analyzing and reducing the photos shared by users on Instagram to certain color patterns.
CASEFILM COLORS 2022 – EN
CASEFILM OVERALL CAMPAIGN – PART 1 (German)
Continuation – Spring 2023:
After the first colors in 2022, Ticino Turismo remains true to its visually stunning core idea and presents five extra Pantone colors that welcome the spring of 2023.
CASEFILM OVERALL CAMPAIGN – PART 2 (German)
The implementation of the campaign 2023 had a more digital focus. The newly designed landing page no longer only impressed with colorful films and subjects, but also with exciting content formats, color definitions and interaction options. This way, users can discover offers corresponding to each color.
Client: Ticino Tourismo
*CD: Christoff Strukamp
*AD: Sonja Zimmerli
Teamwork zimmermann communications