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Traveling, hugging friends, dancing in a crowd. Things people do on a regular basis take on a new meaning when they are no longer accessible. This watch captures activities friends from different countries were looking forward to during the first lockdown in spring 2020. It’s a contemporary testimony of how essential the simple things in life are.

The interactive store where peoples desires could be projected.

AD, design, clips: sonja zimmerli
Desires, handwritings: friends