LOWA x GORE-TEX

The song “Beggin” was used for LOWA’s big anniversary campaign, which was launched in a collaboration with Gore-Tex.
The song should help to prevent littering and animate everyone to take more care of our one and only nature.

For this purpose, Nature Clean-Up Bags were distributed to costumers in various stores. The bags and the appeal should support everyone in collecting their own or other people’s garbage for a correct disposal. The main focus of the implemented campaign is the song “Begging” by Madcon, with a play on words. Because “beg” means both “to ask” and “to plead” and at the same time is almost identical in writing and sound to the word “bag”.

The campaign is based on a main film and three cutdowns for various online usage. Three additional clips were prepared specifically for social media and are intended to educate viewers about how long the decomposition process of various materials in nature takes.

Various measures were also implemented for applications at the POS, such as posters, window stickers and cardboard hangers.

Client: Lowa x Gore-Tex
*CD: Christoff Strukamp 
*AD: Sonja Zimmerli
Teamwork zimmermann communications