TALENT ON SCREEN

The Digital Media Institute was looking for a fresh, young moving image campaign that sums up the strengths of Digital Out of Home. So my internship team partner at Grabarz & Partner, Sophia Cordes and I created the following idea and won the award.

Based on the thought of the biggest influencer in town and with the effort of copywriter Lars Rexa more ideas were created which evolved into a fully-blown campaign.

The DOOH campaign is being displayed over two years across Germany on 10,000 public screens.

(Berliner und Münchner Fenster (Fahrgast-TV), Cittadino/Goldbach (bundesweit: alle Netze: Autobahn, Flughafen, Shopping Malls), Deutsche Hochschulwerbung, echion, eyescreens, Executive Channel Network, Flughafen Berlin Brandenburg, Flughafen Stuttgart, Neo Advertising, Piranha, Ströer (bundesweit: infoscreen/Station Video, Shopping Mall), Taxi-Ad, TV-Wartezimmer, UNICUM TV, Verner & Friends, ZS LED Werbeflächen)

DMI Blog | Talents on Screen: Charmante Idee überzeugt Jury
DMI Nachwuchspreis | Socke vs. Influencer – Auf das Medium kommt es an
W&V Fachpresse | Neue Gattungskampagne für Digital Out of Home

In collaboration with AD Sophia Cordes
Extended campaign with CW Lars Rexa